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PROGRAM DESCRIPTION
This course will explain fashion marketing as the strategic art of pushing product. Students will learn marketing strategy, answering those must-know questions such as ‘target market’ and ‘customer needs and wants’. This course will provide the important information to develop a marketing program with coordinated elements such as advertising, special events, public and media relations, videos and social media, as well as written articles and materials. Students will investigate the relationship between fashion design and marketing including the development, promotion, advertising, and retailing aspects of the billion dollar fashion industry. They will understand that recognizing consumer trends, strong branding, and a desirable product image are all essential elements to building an effective and meaningful campaign.
CAREER OCCUPATION
This is a single course and by itself does not lead to any career path
- Grade 12 graduate or mature student status (British Columbia 19 years or older)
- Meet minimum English language proficiency requirements.
[/vc_column_text][/vc_tta_section][vc_tta_section title=”LEARNING OBJECTIVES” tab_id=”1567044556846-974a82ec-df60″][vc_column_text]Upon completion of this program the successful student will have reliably demonstrated the ability to
- Outline the key strategies and processes of fashion marketing
- Explain the concept of research and development
- Compare the marketing of fashion to that of other products
- Display an ability to prepare and present fashion marketing information
[/vc_column_text][/vc_tta_section][vc_tta_section title=”METHODS OF EVALUATIONS” tab_id=”1567044678971-57ff57b7-bba1″][vc_column_text]Assessment will consist of quizzes, exams, and assignments.[/vc_column_text][/vc_tta_section][vc_tta_section title=”COMPLETION REQUIREMENTS” tab_id=”1567044681850-29f778d0-21b0″][vc_column_text]Students must pass the course with at least 60%.[/vc_column_text][/vc_tta_section][vc_tta_section title=”PROGRAM DURATION” tab_id=”1567044683661-5267f462-e14e”][vc_column_text]
| Total instructional hours | 40 |
| Total Co-op hours | 0 |
| Total program hours | 40 |
| Total program length (weeks) | 2 |
[/vc_column_text][/vc_tta_section][vc_tta_section title=”DELIVERY METHODS” tab_id=”1567044755828-3bf80c83-1fb1″][vc_column_text]☒ In-class instruction
☒ Distance education
☒ Combined delivery (both in-class and distance)[/vc_column_text][/vc_tta_section][vc_tta_section title=”REQUIRED COURSE MATERIALS” tab_id=”1567044761636-a1f6e1f0-337b”][vc_column_text]Not all courses may have textbooks. Textbooks are listed on the course outline. Textbooks may not be available through the college.[/vc_column_text][/vc_tta_section][vc_tta_section title=”GRADUATION REQUIREMENTS” tab_id=”1567044762419-712d6081-2e93″][vc_column_text]
- Successful completion of the course.
[/vc_column_text][/vc_tta_section][vc_tta_section title=”OTHER” tab_id=”1567044763244-d7577046-10cb”][vc_column_text]For proof of English Language Proficiency please refer the Student Handbook.[/vc_column_text][/vc_tta_section][/vc_tta_accordion]